America’s Go-to Watch Celebrates 100 Years of Timekeeping
Once a key supplier to the U.S. Military, BENRUS won the commission of the MIL-W-3818 contract to produce a field watch for U.S. soldiers in Vietnam. The troops loved both the steel and later plastic version of what has become nicknamed the ‘DTU.’ It was one of the first watches to be constructed in plastic and was designed to be distributed to all branches of the armed forces. To honor our military heritage, we will proudly reissue the original DTU Field Watch this Fall.
REINTRODUCING TYPE I - THE WATCH OF AMERICAN HEROES
THE ORIGINAL NEVER GETS OLD
BENRUS CLASSIC
Introducing the BENRUS Classic: 1969 Edition. The limited edition classic timepiece featured in iconic blue and orange is inspired by a timeless moment in New York history.
MILITARY STORIES
Ken Falke, Veteran & Founder of Boulder Crest Foundation
I spent 21 years in the Navy as an EOD Diver and made more than 1,000 dives," says Ken Falke Founder/Chairman of Boulder Crest Foundation. "Every dive operation relies on a quality timepiece. It is so cool to see a Type I legacy timepiece make this comeback through BENRUS and the support in which the brand is providing to our community.
PROMOTIONS
We are proud to extend 15% off to past and present military members, first responders, medical associates, teachers and non-profit owners and employees.
Feature collection
Heritage Collection
ESTABLISHED IN New York CITY 1921
AVAILABLE NOW
THE WATCH OF AMERICAN HEROES
"Anyone interested in wrist watch history cannot remove the importance of military and diving watches from the equation, and thus models like the Benrus Type 1 are a very purist-friendly way to enjoy one of history’s greatest tool watches."
"Few American watch brands are in the same league with the military history that BENRUS has, and even fewer are still operational."
"The heritage factor is strong with the Type I. After all, this is what many U.S. service members wore into combat in Vietnam and during the formative test flights that created modern fighter jets."
"The Benrus Type 1 LE wowed me right out of the box – partly thanks to the nostalgia rush, sure, but also thanks to the fact that it just looks and feels more like a solidly built field watch than most of the other field watches I've taken for test drives."
A note-for-note remake (or nearly so) of a watch was only ever issued to the spooky set, the new Benrus Type 1 Limited Edition will give you that military feel without actually having to go through Basic Training.
"The reissue of the Type I, which is limited to just 1,000 pieces, is in most respects very faithful to its historical forebear."
AVAILABLE NOW
BENRUS CLASSIC
A one-of-a-kind timepiece limited to 1,969 pieces. The BENRUS Classic: 1969 Limited Edition timepiece is the Heritage Classic style with a striking dial in the signature blue hue with orange detailing on the 6 and 9 o’clock jersey numerals as well as the date window and second hand. Featuring a Swiss automatic movement with a 42-hour power reserve, sapphire crystal and Super-LumiNova markers. Offered in a satin-finished stainless steel case with matching bracelet and the addition of a tan Horween leather strap with glove lace stitching, the timepiece is the perfect match for all fans.
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