INSPIRED BY OUR HISTORY


The story of BENRUS holds a special place in America's history. Through the generations, BENRUS has been proudly worn upon the wrists of American heroes - a trusted companion on the battlefield and recognized by the U.S. military for their contributions in innovation and ingenuity.

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LUXURY REDEFINED


BENRUS is an iconic American Heritage brand founded in 1921, originally as a creator of high-quality timepieces with Swiss movements and American design. Through the generations, BENRUS has been uniquely positioned as a military-inspired brand with technological and mechanical break-throughs. 

Today, BENRUS is an American lifestyle brand producing other everyday items featuring a military-inspired aesthetic, quality detailed designs, with silhouettes with the goal to revive favorite essentials. The military-inspired aesthetic can still be found within the lines and details of BENRUS timepieces, apparel, bags and accessories for men and women. 

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The Time Is Now